Course Details
Social Media and Influential Digital Content
Dates:
23-7-2023 - 27-7-2023
7-7-2024 - 11-7-2024
Description
Learning Outcomes:
· Implementation of media messages and media awareness campaigns.
· Defining the characteristics of persuasive messages and building persuasive messages.
· Analyzing the effective appeals contained in the campaign messages.
· Using effective methods in formulating campaign messages.
· Apply strategies and methods for organizing campaign messages.
· Access to new media and media awareness campaigns.
· Explaining the characteristics of the new media and the features of its use in media campaigns.
· Use of new media.
· Familiarity with new media outlets (blogs, Facebook, YouTube, Squido, MySpace, mobile phone)
· and media campaigns.
· Organizing the procedural steps for media awareness campaigns.
· Preparing models of media awareness campaigns through the new media
Outlines:
· Media messages and media awareness campaigns concepts
· Implementation of media and awareness messages
· Characteristics of persuasive messages
· Building persuasive messages.
· Effective appeals of campaign messages
· Methods in formulating campaign messages
· Strategies for organizing campaign messages
· New media and media awareness campaigns.
· Characteristics of the new media campaigns
· Features of the new media campaigns
· Uses of new media
· New media outlets (blogs, Facebook, YouTube, Squido, MySpace, mobile phone)
· and media campaigns
· Steps for media awareness campaigns
· Models of media awareness campaigns
Target Audience:
· relationship officer social media officer