Course Details

Learning Outcomes:

·       Implementation of media messages and media awareness campaigns.

·       Defining the characteristics of persuasive messages and building persuasive messages.

·       Analyzing the effective appeals contained in the campaign messages.

·       Using effective methods in formulating campaign messages.

·       Apply strategies and methods for organizing campaign messages.

·       Access to new media and media awareness campaigns.

·       Explaining the characteristics of the new media and the features of its use in media campaigns.

·       Use of new media.

·       Familiarity with new media outlets (blogs, Facebook, YouTube, Squido, MySpace, mobile phone)

·       and media campaigns.

·       Organizing the procedural steps for media awareness campaigns.

·       Preparing models of media awareness campaigns through the new media

Outlines:

·       Media messages and media awareness campaigns concepts

·       Implementation of media and awareness messages

·       Characteristics of persuasive messages

·       Building persuasive messages.

·       Effective appeals of campaign messages

·       Methods in formulating campaign messages

·       Strategies for organizing campaign messages

·       New media and media awareness campaigns.

·       Characteristics of the new media campaigns

·       Features of the new media campaigns

·       Uses of new media

·       New media outlets (blogs, Facebook, YouTube, Squido, MySpace, mobile phone)

·        and media campaigns

·       Steps for media awareness campaigns

·       Models of media awareness campaigns

Target Audience:

·       relationship officer social media officer