تفاصيل البرنامج
العلاقات العامة في بناء الهوية المؤسسية
تاريخ الانعقاد:
5-5-2024 - 9-5-2024
4-8-2024 - 8-8-2024
الوصف
Learning Outcomes:
· Defining the modern concept of corporate identity and mental image.
· Determine the role of public relations in building the identity of the organization.
· Defining the detailed objectives of public relations in building the identity of the institution
· Explanation of the psychological and social dimensions of the mental image.
· Explaining and detailing the principles of planning for corporate image and identity programs.
· Conducting research on corporate identity and mental image, and analyzing its content.
· Analyzing the mechanisms of social marketing and training on their use in building the identity
· and mental image of the organization.
· Achieving the objectives of public relations and building an action plan in building the identity of
· the institution
Outlines:
· Modern concept of corporate identity
· Modern concept of mental image
· Role of public relations in building the identity of the organization.
· Objectives of public relations in building the identity of the institution
· Psychological and social dimensions of the mental image
· Principles of planning for corporate image and identity programs
· Corporate identity and mental image
· Analyzing corporate identity and mental image
· Mechanisms of social marketing and training of organization identity and mental image
· Building an action plan in creating organization identity
Target Audience:
· employee working in organization identity relationship specialist