Course Details

Learning Outcomes:

·       Defining the modern concept of corporate identity and mental image.

·       Determine the role of public relations in building the identity of the organization.

·       Defining the detailed objectives of public relations in building the identity of the institution

·       Explanation of the psychological and social dimensions of the mental image.

·       Explaining and detailing the principles of planning for corporate image and identity programs.

·       Conducting research on corporate identity and mental image, and analyzing its content.

·       Analyzing the mechanisms of social marketing and training on their use in building the identity

·       and mental image of the organization.

·       Achieving the objectives of public relations and building an action plan in building the identity of

·       the institution

Outlines:

·       Modern concept of corporate identity

·       Modern concept of mental image

·       Role of public relations in building the identity of the organization.

·       Objectives of public relations in building the identity of the institution

·       Psychological and social dimensions of the mental image

·       Principles of planning for corporate image and identity programs

·       Corporate identity and mental image

·       Analyzing corporate identity and mental image

·       Mechanisms of social marketing and training of organization identity and mental image

·       Building an action plan in creating organization identity

Target Audience:

·       employee working in organization identity relationship specialist